TO ENTER: Simply snap a photo or record a video featuring your Primo Ultimate Sandwich alongside a Primo pack (or two!), onto this entry page or on your public Instagram feed with the hashtags #PrimoUltimateSandwich #InspiredByMasterChef

BRIEF TERMS & CONDITIONS: Entry is open to all residents of Australia, aged 18 years and older. Commences on Wednesday 4 June 2025 at 17:00 AEST and closes on Wednesday 2 July 2025 23:59 AEST. A limit of one entry per day per person applies. However, each entry must be significantly different to any previous entry. There will be One (1) Major Prize Winner and Four (4) Runner Up winners. One (1) x Major Prize Winner: $15,000 paid via EFT transfer. Four (4) x Runner up Prize Winners: $2,500 via EFT transfer. The total Prize Pool is valued at $25,000.00. Winners will be selected by a judging panel at Primo Foods Pty LTD at 18, Hume Hwy, Chullora, NSW 2190 on Thursday, 3 July 2025 from 10:00 AEST. The Winners’ details (first name initial, last name and postcode) will be published on the 10 Play website at 10play.com.au from Friday, 11 July 2025, subject to validation.